The company was established in 1957 with the construction of a brewery in Gisenyi. Two years later in 1959, Primus, our best-selling beer brand was made available to our customers and has remained the most popular beer in Rwanda to date. Through the years, our beer portfolio has grown in tandem with the Rwandan society and currently includes Heineken, Primus, Mützig, Legend, Amstel and Turbo King; all proudly produced at the Gisenyi Brewery. Since 1974, we have been producing and selling soft drink brands under a licensing agreement with The Coca-Cola Company. These include Coca Cola, Fanta Citron, Fanta Orange, Fanta Pineapple, Fanta Fiesta, Sprite, Krest, Tonic, Stoney and our very own brands Vital’O and Cheetah – Energy drink.

We are the largest producer of beers and soft drinks in Rwanda. Our drink offerings have been and remain at the center of Rwanda’s social culture. In order to remain a pioneer in the market, we constantly strive for the highest quality with the trust of our consumers and partners. Since 1971, Bralirwa Plc has been a subsidiary of the Heineken Group, which holds 75% of its shares. On 31st January 2010, we became a public limited company, having been the first to list on the Rwanda Stock Exchange (RSE). As a socially responsible company, we always support a variety of projects from Health to Environment. Bralirwa Plc is incorporated in the Republic of Rwanda under law no7/2009 of 27 April 2009 relating to companies and registered by the Office of the Registrar General.

We launched our EverGreen strategy in February 2021 with the goal to future proof the business, adapt to new external dynamics and emerge stronger from the COVID-19 crisis. EverGreen is a bold strategy to deliver superior and balanced growth and the next evolution of our HEINEKEN business. As a 157-year-old company, we think in generations and deliver long term, sustainable value creation. EverGreen represents our multi-year strategy allowing us to adapt to a fast-changing world and grow stronger. We aim to deliver superior and balanced growth with greater focus on meeting the needs of consumers and customers.

EverGreen leverages our existing strengths and new opportunities to chart the next chapter of our growth. Putting customers and consumers firmly at the core, we aim to continually enhance and expand our portfolio and footprint. We are making great strides in our end-toend digital transformation to benefit our route-to-consumer and drive cost efficiencies as we aim to become the best-connected brewer. We are stepping up our focus to deliver continuous productivity improvements and raising the bar our environmental and social sustainability ambitions. This is a journey of both continuity and change, building on what has made us great and what is needed next. True to our ambitions, it meets short-term challenges and will ensure the longterm sustainability of our business to create lasting value for stakeholders.