VACANCY ANNOUNCEMENT

The Institute of Certified Public Accountants of Rwanda (ICPAR) was established under law number 11/2008 of 06/05/2008 to regulate the accounting profession in Rwanda. The Institute has a new strategic plan 2022 – 2026 which aims to boost the number of professional accountants in the country. ICPAR announces the following position which will support the implementation of its five-year strategic plan:

BRAND & COMMUNICATIONS OFFICER (1)

JOB PURPOSE:

The Brand and Communications Officer (BCO) is responsible for all institutional communications and the preparation of the content in all forms to be disseminated. The BCO will also take part in the preparation and coordination of the Institute’s activities and events and ensure their effective implementation, to support achievement of operations strategic objectives.

The other roles also include planning, preparing and managing the publication and distribution of publicity materials, devising marketing campaigns, and organizing a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities.

The BCO reports to the Brand and Communications Manager (BCM).

SCOPE OF WORK:

1.2.1 Key Responsibilities:

Brand Management

• Support the BCM in implementing the brand strategy.
• Work with all departments to maintain and enforce brand guidelines to ensure consistency.
• Monitor brand perception and recommend improvements.

Communication Strategy

• Design and execute communication plans for campaigns, events, and initiatives.
• Collaborate with departments to ensure cohesive messaging across platforms.
• Propose and approve promotional materials, newsletters, and internal communications.

Content Creation and Campaigns

• Support the creation of marketing content, including brochures, journals, reports, audio and videos.
• Provide support and Lead campaigns to promote key Institute programs and qualifications.

Stakeholder Engagement

• Coordinate with stakeholders to align communication strategies with organizational goals.
• Support partnerships by providing branding and promotional materials.

Market Research and Insights

• Conduct market research to identify opportunities and trends
• Regularly gather data and process it to produce information which is updated on the ICPAR website, social media platforms and other publications.
• Develop engagement and Coordinate media houses
• Organize a calendar of marketing events, such as dinners, promotions, exhibitions, product launches, workshops, open days or fundraising activities
• Support the improvement of the ICPAR website and event websites
• Support the mobilization of members, students and the general public to attend ICPAR events as well as relevant logistics
• Take part in student recruitment drives and campaigns.
• And any other duties Management can assign from time to time.

Event Coordination

• Ensure the event branding is executed on time
• Develop marketing content to support the event
• Coordinate with suppliers on the delivery of branding materials
• Post-event event communication & reporting

KEY SKILLS:

• Brand Management Skills
• Brand Strategy Development:Ability to craft and implement strategies that align with organizational goals.

Consistency Maintenance: Ensuring brand messaging and visuals are consistent across all platforms.

• Rebranding Expertise:Skills in repositioning the brand when necessary.

Communication Skills

• Strong Written and Verbal Communication:Crafting compelling press releases, speeches, and internal communication in English, French & Kinyarwanda
• Storytelling:Telling impactful stories to connect with audiences emotionally.
• Public Relations (PR):Managing the organization’s reputation through media relations and crisis communication.

• Digital and Social Media Skills
• Social Media Management:Creating strategies for platforms like LinkedIn, Instagram, Twitter, and Facebook.
• Data Analytics:Monitoring performance metrics and optimizing communication strategies based on insights.

Marketing Skills

• Campaign Management:Planning and executing marketing campaigns across multiple channels.
• SEO and SEM Knowledge:Ensuring digital content reaches the intended audience effectively.
• Consumer Insights:Understanding customer behaviors and tailoring messaging accordingly.

Project Management Skills

• Time Management:Handling multiple campaigns, events, and deliverables simultaneously.
• Budget Management:Allocating resources effectively for communication initiatives.
• Team Collaboration:Working with cross-functional teams like the front desk, EDS, PDS, IT, and the CEO’s office

Interpersonal Skills

• Networking:Building relationships with media, stakeholders, and influencers.
• Empathy:Understanding diverse audience perspectives.
• Influence and Persuasion:Gaining buy-in from internal teams and external partners.

Research and Analytical Skills

• Trend Spotting:Staying updated on industry and market trends in the profession and related professions.

• Impact Measurement:Evaluating the effectiveness of branding and communication initiatives at ICPAR.

1.2.3 Personal Qualities:

• Attention to detail and accuracy.
• A high level of initiative.
• A self-starter with the ability to work independently or as a team member when required.
• Excellent interpersonal and communication skills, including a positive cooperative manner.
• Team player with excellent organizational and time management skills.

1.2.3 Qualifications and Experience:

• Prior experience as a Communications/Marketing Officer or a related role.
• BBA in Marketing, Business Administration, or a related field.
• Professional Diploma in Digital Marketing.
• In-depth knowledge of social media and web analytics.
• Exemplary organizational and multitasking skills.
• Outstanding communication and interpersonal skills.
• Creativity and commercial awareness.
• Strategic vision and sharp business acumen.
• A team player with a customer-oriented approach.

Benefits:

• Competitive salary
• Our relentless commitment to personal development and career growth.

HOW TO APPLY:

Interested candidates should send their applications, academic documents together with their CVs, giving full details of their age, qualifications, experience, present and expected remuneration, full contact details including day time telephone number, to: recruitment@icparwanda.com by 04^th March 2025.

Only shortlisted candidates will be contacted.

Preference will be given to Rwandan Nationals.